6-Month Youth Entrepreneurship Course Plan

Train youth to turn an idea into a registered, funded, branded, and growth-ready business.

Program Details

6-Month Youth Entrepreneurship Course Plan

Flexible Study Format

live sessions

Full-Time  Completion Time

Schedule: 1 day per week × 3 hours

Duration: 24 weeks (≈6 months)

Instruction Medium

English

Month 1 – Entrepreneurial Mindset & Business Fundamentals

Week 1: What Entrepreneurship Really Is

  1. The difference between business ownership and entrepreneurship
  2. Mindset of a builder: curiosity, resilience, and ethics
  3. Overview of business types: retail, service, wholesale, manufacturing, tech, creative, and social enterprise

Week 2: Spotting Opportunities

  1. Identifying real-world problems worth solving
  2. Evaluating ideas by demand, feasibility, and profitability
  3. Group brainstorming session

Week 3: Industry Overview & Business Types

  1. Deep dive into sectors (retail, services, wholesale, tech, etc.)
  2. Market gaps and opportunities within each type
  3. Matching personality and resources to business type

Week 4: From Idea to Concept

  1. Crafting a value proposition
  2. Translating ideas into a concise business concept
  3. Quick concept pitches

Month 2 – Building the Business Framework

Week 5: Business Models & Brand Positioning

  1. Understanding business model structures (Lean Canvas)
  2. Introducing brand positioning: what makes you different
  3. Activity: map business model + brand promise

Week 6: Legal & Structural Setup

  1. Choosing business structure: sole trader, partnership, or company
  2. Registration, licensing, and compliance basics
  3. Intellectual property and trademarks

Week 7: Financial Basics & Startup Costs

  1. Startup capital, fixed vs variable costs
  2. Funding needs by business type
  3. Setting up simple accounting tools

Week 8: Writing a Business Plan

  1. Essential sections and structure
  2. Aligning the plan with brand identity and business goals

Month 3 – Branding, Marketing & Sales Foundations

Week 9: Branding 101 – More Than a Logo

  1. What “brand” really means (values, tone, perception)
  2. Defining brand vision, mission, and core values
  3. Brand personality and storytelling

Week 10: Building Brand Identity

  1. Choosing name, logo, colors, and voice
  2. Visual consistency and emotional connection
  3. Examples of strong youth-driven brands

Week 11: Marketing Strategy

  1. Understanding target markets and customer personas
  2. The 4 Ps (Product, Price, Place, Promotion)
  3. Crafting a brand-aligned marketing message

Week 12: Digital Marketing & Sales Channels

  1. Social media marketing, SEO, ads, and influencers
  2. E-commerce platforms for retail and service businesses
  3. Converting leads to sales; customer journey mapping

Month 4 – Funding, Finance & Pitching

Week 13: Sources of Funding

  1. Self-funding, crowdfunding, grants, investors, and partnerships
  2. Funding suitability by business type

Week 14: Financial Planning

  1. Creating income statements and cash flow forecasts
  2. Pricing strategy and break-even analysis
  3. Understanding profit margins by industry

Week 15: The Investor Pitch

  1. Anatomy of a pitch deck
  2. Presenting to investors or sponsors
  3. Practice: 3-minute mock pitches

Week 16: Guest Entrepreneur Session

  1. Real-life funding and branding stories
  2. Peer reflections and feedback

Month 5 – Operations, Tax, and Growth Systems

Week 17: Operations Management

  1. Workflow design, supply chains, inventory, logistics
  2. Tech tools for efficiency (POS, CRM, accounting apps)
  3. How operations differ by industry type

Week 18: Accounting & Profit Management

  1. Recording income and expenses
  2. Calculating profit and loss
  3. Reading a basic financial statement

Week 19: Understanding Tax & Compliance

  1. Registering for tax
  2. Sales tax/VAT, income tax basics
  3. Avoiding common legal mistakes

Week 20: Customer Retention & Brand Trust

  1. Building loyalty programs
  2. Delivering on brand valuesk
  3. Managing reviews and customer experience

Month 6 – Scaling, Leadership & Long-Term Growth

Week 21: Scaling a Business

  1. When and how to expand: retail chains, franchising, e-commerce
  2. Funding growth vs reinvesting profit

Week 22: Leadership & Team Management

  1. Building a small team
  2. Delegation, motivation, and communication

Week 23: Writing a Growth Plan

  1. Setting long-term goals and KPIs
  2. Scenario planning for 1-, 3-, and 5-year horizons
  3. Sustainability and social impact

Week 24: Final Presentation & Graduation

  1. Students present business and growth plans
  2. Peer and instructor feedback
  3. Certificates and networking

Course Deliverables

Deliverables

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